PSL 10 sets new broadcast viewership record
The tenth edition of the Pakistan Super League (PSL) has set a new record for broadcast viewership.
A meeting of the PSL administration and stakeholders was held in Lahore, in which the PSL administration gave a detailed briefing to the stakeholders on various issues.
The tenth edition of the Pakistan Super League (PSL) has set a new record for broadcast viewership.
A meeting of the PSL administration and stakeholders was held in Lahore, in which the PSL administration gave a detailed briefing to the stakeholders on various issues.
It was informed in the briefing that PSL 10 received gate money worth more than 500 million.
According to the briefing, broadcast viewership in PSL 10 was many times higher than the previous season. The average TV rating was 8.5 percent, Peshawar Zalmi was the most watched team, and Lahore Qalandars took the lead overall.
PSL 10 saw a 647% increase in live streaming compared to PSL 9, with PSL 9 having 455 million live streaming views, while PSL 10 saw 3.4 billion live streaming views.
The most watched match of PSL 10 was the final. Lahore Qalandars had the highest match viewership in PSL 10 with 1.4 billion. Live streaming was 53 percent in urban areas and 47 percent in rural areas. The proportion of men in live streaming was 67 percent and the proportion of women was 33 percent.
On this occasion, PCB Chairman Mohsin Naqvi said that PSL is a symbol of hope and solidarity. PSL has provided world-class cricket and unforgettable moments. He said that PSL will be made stronger and more active on the global stage.
CEO PSL Salman Naseer said that PSL 10 was not just an edition but a celebration. PSL has now become a movement that connects fans.
