Zara Noor Abbas Calls for End to Anti-Ageing and Fairness Product Promotions

Pakistani actress Zara Noor Abbas has taken a powerful stance against the beauty industry’s fixation on age and fairness, urging fellow celebrities and influencers to stop endorsing anti-ageing and skin-lightening products. In a candid Instagram message, the Ehd-e-Wafa star encouraged the public to embrace the natural process of aging and reject the pursuit of short-lived vanity. Emphasizing the risks associated with slimming drops, weight-loss medications, and cosmetic trends, she warned against the growing culture of drug dependency for superficial beauty. Citing the importance of mental and emotional well-being, Zara urged her peers to promote authenticity over artificially-enhanced appearances. While her comments come amid public scrutiny of age-related treatments linked to her mother Asma Abbas and aunt Bushra Ansari, Zara called for a broader industry shift toward realistic and diverse representations of beauty. Her message highlights the urgent need to reshape societal narratives that equate beauty with youth and fairness.