A fire that broke out at the Imtiaz departmental store on Zamzama Street in Karachi’s Clifton area on Monday morning has been largely brought under control after a multi-hour operation by fire brigade teams. The blaze, which erupted in the basement around 6am, triggered panic in the vicinity but resulted in no casualties as no staff were present inside at the time.
KARACHI – Firefighters battled dense smoke and darkness for hours to bring the fire at one of Karachi’s most popular retail outlets under control. Chief Fire Officer Humayun Khan said the fire brigade received the alert at approximately 6am, with vehicles immediately dispatched from the Saddar fire station.
“The blaze initially erupted in the basement and has since been extinguished, while isolated spots on the ground floor are still being doused,” Khan said, adding that six fire tenders were engaged in the operation.
Challenging Conditions
Rescue and firefighting operations were hampered by dense smoke and darkness within the basement. Officials said doors were being cut open using specialized equipment to gain access to the basement, both to ensure no individuals were trapped inside and to fully extinguish the blaze.
Khan noted that a false ceiling in the store contributed to the rapid spread of the fire, explaining that such structures often intensify flames. Heavy smoke accumulation and a lack of proper ventilation further complicated the operation, as smoke remained trapped inside the premises.
Fire brigade officials estimated that rescue operations might take up to two hours to complete, with crews working to fully extinguish the remaining isolated spots on the ground floor.
No Casualties, Suspicious Individual Detained
According to officials, no staff were present inside the building at the time of the fire, and firefighters were safely engaged throughout the operation. Initial information suggested the fire may have started in an ATM located within the store. Store staff had attempted to control the blaze before the arrival of emergency services.
In a separate development, a suspicious individual was detained outside the store near the basement area by the store’s security guards. The individual has been handed over to police for further investigation, though authorities have not yet confirmed whether the person was connected to the incident.
Store and Area Impact
Imtiaz, one of Karachi’s largest departmental store chains, has been a fixture on Zamzama Street for years. The Clifton location is among the busiest in the city, drawing large crowds particularly on weekends. Monday morning’s fire occurred before regular business hours, which likely prevented a more serious incident.
The fire caused panic in the vicinity as smoke billowed from the building, but the area was quickly cordoned off by security personnel. Traffic on Zamzama Street was briefly affected but has since normalized.
Investigation Underway
Authorities are investigating the cause of the fire, with initial reports suggesting it may have originated in an ATM. Fire brigade officials are expected to submit a detailed report once the operation is fully complete.
The detention of a suspicious individual outside the store has raised questions, though police have not yet released any information about the person’s identity or potential connection to the fire.
Response and Aftermath
Firefighters remained on the scene for several hours to ensure the blaze was fully extinguished and to prevent any re-ignition. Officials confirmed that the operation was being handled safely and that no injuries were reported among firefighters or members of the public.
Store management has not yet issued a statement regarding the extent of damage or when operations might resume. Given the fire’s location in the basement and the damage caused by water and smoke, the store is expected to remain closed for several days.
A Reminder of Fire Safety Concerns
The incident has renewed attention to fire safety in commercial buildings across Karachi. Fire officials have repeatedly raised concerns about inadequate fire safety measures, including improper ventilation, lack of fire exits, and the use of combustible materials in building interiors.
Chief Fire Officer Khan noted that the false ceiling contributed to the fire’s spread, a common issue in many commercial establishments. He emphasized the importance of proper fire safety protocols, including regular inspections, functional fire alarms, and trained staff.
Analysis: A Narrowly Averted Disaster
The fire at Karachi’s Zamzama Imtiaz store could have been far worse had it occurred during business hours. The store, which typically draws large crowds, was empty when the blaze broke out, allowing firefighters to focus on the building rather than on rescuing trapped individuals.
The challenges faced by firefighters—dense smoke, darkness, and lack of ventilation—highlight the difficulties of responding to fires in commercial buildings with complex interiors. The use of cutters to access the basement underscores the physical demands of such operations.
The detention of a suspicious individual outside the store adds an element of uncertainty to the incident. While authorities have not confirmed any link to the fire, the timing and location of the detention will likely be part of the investigation.
For residents of Clifton and regular customers of Imtiaz, the incident is a reminder of the vulnerabilities that exist even in well-known commercial establishments. As investigators work to determine the cause, the focus will also be on ensuring that such a fire does not happen again—and that if it does, the response is even faster and more effective.



