KARACHI: Pakistani actor Hajra Yamin has voiced concern over the increasingly blurred line between actors and digital influencers, arguing that the merging of the two professions is exposing actors to the same intense public scrutiny typically faced by content creators on social media.
In a recent interview, the acclaimed actor shared her views on social media culture, professional integrity, fitness, personal growth, and the changing dynamics of Pakistan’s entertainment industry.
‘Actors Are Not Influencers’
Speaking candidly about the modern entertainment landscape, Hajra Yamin emphasized that acting and influencing are fundamentally different professions.
“Audiences should keep in mind that actors are not influencers, and influencers are influencers. We cannot do their job,” she said.
However, she acknowledged that the distinction has become increasingly difficult to maintain as social media platforms transform into major business and marketing ecosystems.
“It has become such a big business now that so many people are earning money on Instagram through products and clothes,” she noted.
According to Hajra, while many actors continue to focus primarily on their craft, some have gradually transitioned into influencer-style content creation. At the same time, numerous influencers are now entering the acting industry.
“There are influencers as well who are becoming actors now,” she added.
Social Media Has Become a ‘Mob Mentality’
The actor expressed concern about the growing culture of online judgment and public criticism.
She argued that many people share opinions and personal details online without fully considering the consequences of their actions.
“Audiences need to take accountability for their responsibility, and actors need to do the same,” she said.
Describing social media as increasingly reactionary, Hajra compared online behavior to a crowd mentality.
“A lot of times, social media looks like a mob situation to me, a mob mentality,” she observed.
She pointed out that public figures often face criticism regardless of their actions, including when they choose not to comment on political or social issues.
According to Hajra, actors are frequently targeted even when they remain neutral or silent on controversial topics.
A Healthier Approach to Fitness
Known for maintaining a disciplined lifestyle, Hajra also discussed how her perspective on fitness has evolved over the years.
She credited her personal trainer with changing her understanding of health and body image.
“My trainer changed my mindset over the last few years. He told me not to kill myself to build a body,” she shared.
Instead of following extreme diets or punishing workout routines, Hajra now focuses on sustainable healthy habits.
Her daily wellness routine includes consuming a nutritious juice made from beetroot, ginger, turmeric, and carrots.
She also follows a strict schedule, aiming to finish meals by 7:00 PM and sleep by 11:00 PM to ensure proper recovery during demanding shooting schedules.
Remembering Support During Difficult Times
Reflecting on her early theatre career, Hajra spoke warmly about her friendship with fellow actor Ahmed Ali Butt.
She recalled how theatre helped build lasting relationships and described Ahmed as a strong source of support during one of the most difficult periods of her life.
“When I lost my father, he was one of the first people who got in touch with me and actually consoled me,” she revealed.
The actor credited Ahmed for consistently checking in on her and providing emotional support during her grief.
Choosing Quality Over Quantity
Discussing her professional journey, Hajra said she remains highly selective when choosing acting projects.
Rather than accepting every available role, she prioritizes strong characters and meaningful storytelling.
According to the actor, the quality of a role and the vision of a director play the biggest role in her decision-making process.
She also stressed the importance of humility and constructive criticism in an actor’s career.
For Hajra, directors serve as mentors who help actors refine their performances and grow professionally.
She believes performers should never allow ego to interfere with learning.
“A director’s correction is guidance,” she explained, emphasizing that actors should always remain open to feedback.
Praises Rise of Ensemble Storytelling
Hajra also welcomed the growing popularity of ensemble casts in Pakistani television and film projects.
She believes this approach provides equal opportunities for performers and allows stories to focus on multiple strong characters rather than a single lead.
Recalling her experience working with director Nadeem Baig on the film Manto, she praised his storytelling philosophy.
“In his mind, every character has equal footing in the story. For him, every character is a hero, and every character is a human,” she said.
Industry Continues to Evolve
Hajra Yamin’s comments reflect broader conversations taking place across the entertainment industry regarding social media influence, celebrity culture, and professional identity.
As actors and influencers increasingly share the same digital platforms, the distinction between performance, promotion, and personal branding continues to evolve.
Despite these challenges, Hajra remains focused on authenticity, professional growth, and meaningful storytelling—values she believes should remain at the heart of the entertainment industry.
